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Celebrate Your Watch

The watch strap "Upcycled Denim X vegan Apple Leather" by WELTMANN is not only a homage to simple sporty nonchalance without airs and graces, but also a committed plea for reuse and longevity.

• Denim X AppleSkin | simple sporty nonchalance
• Finest Craftsmanship | handmade in Germany
• Original CAPSA interchangeable spring bars | leading swissmade quality
  
• Made of Sustainable Denim & vegan AppleSkin faux leather | true upcycling
  
• Worldwide free and tracked shipping | PREMIUM Deutsche Post
  

Wide range | wrist size | 15.5 - 20.5 cm | 6 – 8 inch
Available in lug width: 18 mm/ 20 mm/22 mm

watch not included.

From rebellious youth culture to fashion icon

When Levi Strauss used the legendary denim fabric from the southern French city of "Nîmes" (De Nîmes = denim) for his new jeans, patented in 1873, what he had in mind was a particularly durable workwear for gold diggers and adventurers.

But it was the youth idols of the 1950s, especially legends such as James Dean, Marlon Brando and Elvis Presley, who gave the robust functional fabric its cool, rebellious character. As an expression of personal freedom and closely linked to the Love & Peace ideas of the 60s and 70s, jeans finally celebrated their worldwide triumph. Today, it is the famous fashion labels that with their designs create genuine works of art made of denim fabric.

Upcycled denim - responsibly manufactured

In search of a denim fabric of outstanding quality, produced in a sustainable and intelligent way, we finally found what we were looking for near Venice. Founded in 1887 by brothers Giuseppe and Egidio Berto, BERTO INDUSTRIA TESSILE is proud of its history, experience and continuous development. In line with their 5xR philosophy - respect, recycle, reuse, repair and reduce - Berto succeeded in developing a manufacturing process that ultimately requires 70% less water, 60% less CO2 emissions and 85% less chemicals through a clever reuse of production waste - consistent recycling right from the beginning of the production process. This sustainably manufactured, durable, top-class fabric forms the basis of the Denim X AppleSkin watch strap from WELTMANN.

Finest apple leather -  100% vegan, 100% animal friendly

In ideal climate conditions and organized in small family businesses, ten percent of the European apple harvest grow in beautiful South Tyrol. This fertile, century-old cultural landscape, characterized by the bizarre rock formations of the Dolomites, features a both earthbound and at the same time progressive kind of people. In keeping with the idea of sustainability, South Tyrolean inventors have developed a fantastic, completely vegan leather from the apple residues of fruit juice production – pleasant to the skin, fresh and actually smelling of juicy apples. By the name AppleSkin the product is manufactured in Florence and has won numerous innovation awards. Just the right ingredient for the Denim X AppleSkin watch strap from WELTMANN.

Handmade in Germany

The WELTMANN watch strap for your very special watch is handmade in a classic design with a brushed stainless steel clasp in southern Germany.

Swiss Sophistication

Sophisticated details such as the integrated original CAPSA interchangeable spring bars in unmatched SWISSMADE quality guarantee a safe and fast replacement of the watch strap without any tools. (Swissmade quality)

 A special loop anchor also prevents the leather loops from slipping away.

so special | so WELTMANN